Plentitube: Your Agent for Online Video :: BusinessWeek.com
Image by via CrunchBasePlentitube was launched by Jon Labes, 25, and Talia Pulver, 27, to "pioneer the talent discovery industry" and has an inventory of several thousand videos from more than 500 indie producers. The service, which has merely eight employees, empowers content creators to act as their own talent agent, providing them with the necessary resources to market, pitch, and negotiate acquisition or sponsorship for their content.
Plentitube’s revenue stream is both subscription and commission-based. The bootstrapped start-up operates out of New York and has only raised $75,000 from friends and family of the founders. The company has an impressive vision for creating a marketplace where media buyers can find premium content from indie producers. My sense from skimming the company's blog is that it is driven by a passion to find value in UGC, which is a fight not worth waging as far as I am concerned. However, if they focus on bridging traditional media brands with new media production and distribution partners, these young and innovative digital talent scouts may prove to be a disruptive force in shaping the future of the digital media business.
One opportunity worth Pletitube's attention would be to incorporate live media buy opportunities to help live streaming services generate consistent revenue and push the envelope in terms of realizing the true viability of the Internet as a live broadcasting platform.
One opportunity worth Pletitube's attention would be to incorporate live media buy opportunities to help live streaming services generate consistent revenue and push the envelope in terms of realizing the true viability of the Internet as a live broadcasting platform.
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